CHALLENGE

Nike wanted to create a bold digital campaign to promote a new weather-resistant running shoe that would perform in even the harshest of conditions. The core challenge was how we could balance positive features for negative settings.

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WORK

‘The Perfect Day’ celebrated bad weather with a shoe that was purpose-built for it. Through a set of adventurous films that invited viewers to really feel the harsh weather conditions and travel on a sensory journey with the runner, we positioned the shoe as an ally against the elements, that would mean all-weather athletes could perform at their best no matter what the condition.  

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CREATIVE DIRECTION / CONCEPT / ART DIRECTION / DIGITAL DESIGN

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INSTAGRAM / YOUTUBE