Role/
Art Director
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​​CONTEXT /
After the 2012 accident, the brand’s reputation had taken a hit. To turn things around, the campaign “Benvenuti alla Felicità al Quadrato” brought in Shakira to help set a new tone, putting family joy at the very heart of the brand.
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OPPORTUNITY /
The campaign gave the brand a chance to reconnect with people on an emotional level. By celebrating shared family experiences and the joy of holidays together, it aimed to rebuild trust, spark excitement, and remind audiences why the brand belongs in the world of unforgettable family adventures.
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HOW I ADDED VALUE /
/ DEFINED A CONSISTENT VISUAL DNA THAT EMBODIES THE BRAND’S RENEWED PERSONALITY AND VALUES.
The campaign proved a resounding success, achieving strong engagement both online and through traditional channels. Social media buzz amplified the message, while TV coverage reinforced the brand’s renewed positioning. Audiences old and new responded positively, reconnecting with the brand and embracing its refreshed focus on family joy and memorable holiday experiences.
