Role/
Graphic Designer
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​​CONTEXT /
A new energy drink launched with gamers firmly at its core. The goal was to create a visual language that felt authentic to gaming culture, not imposed on it. Rolled out across Belgium, Italy, Germany and the UK, the brand needed to be bold, flexible and instantly recognisable.
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OPPORTUNITY /
This opened the door to connect with gamers on their own terms. By building a strong, distinctive identity rooted in their world, the brand positioned itself as part of the gaming experience — relevant, credible and ready to play across multiple markets.
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HOW I ADDED VALUE /
/ TURNING GAMER CULTURE INTO A BOLD, AUTHENTIC VISUAL LANGUAGE THAT FEELS NATIVE, NOT FORCED.
/ DRIVING A CLEAR CREATIVE VISION THAT KEEPS THE BRAND STRONG, CONSISTENT AND IMPACTFUL EVERYWHERE IT PLAYS.​
OOH and digital became key stages to express the brand’s gaming DNA at scale. Bold, high-impact visuals ensured instant cut-through in urban spaces, while digital executions added movement, rhythm and flexibility. Together, they created a seamless presence that felt just as powerful on the street as it did on screen — immersive, recognisable and built to engage gamers wherever they play.
