Role/
Art Director
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​​CONTEXT /
Porsche Taycan was arriving in the Emirates with a clear global platform already in place: “Feel The Soul. Electrified.” The brief was to respect this concept while translating it into a visual language that resonated locally. It needed to reflect Porsche’s performance DNA and electric innovation, while fitting a market defined by high expectations, strong visual codes and a deep appreciation for premium design.
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OPPORTUNITY /
The brief opened the chance to go beyond simple localitation and create a unique visual universe for the region. By interpreting the concept through a more expressive, emotional lens, we built a world that amplified the soul of the Taycan and gave it a distinctive presence in the Emirates. The launch became not just an adaptation, but a bold visual statement that elevated the brand and reinforced Taycan as the future of Porsche.
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HOW I ADDED VALUE /
/ CHANNELING PORSCHE’S POWER AND ELEGANCE INTO A STRIKING ELECTRIC VISUAL WORLD.
Social media posts brought the Taycan’s electrified spirit to life through bold visuals, motion, and storytelling. Each post captured performance and emotion, creating engaging moments that connected the audience directly with the brand.
