CHALLENGE

The aim was to launch a campaign to tackle the sexist hate suffered by female British national team footballers during the Female Euro Cup and beyond.

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WORK

EE created the Hope United team with the most relevant male footballers of the British team. Each of them supported one by one all the famale futbollers on social media tackeling and blocking the sexist hate that they suffered. While the girls were focused on the tournament the men took over of their social media. The result was that hope won over hate and the girls were Euro Cup champions.  

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GRAPHIC DESIGN / DIGITAL DESIGN

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SOCIAL MEDIA / YOUTUBE / OUTDOOR / PRINT