PROJECT /

Creation and development of a series of illustrations for astreetwear brand, capturing the raw spirit and core values of its community. Built from the inside out, the visuals speak the language of the target audience — bold, authentic and attitude-driven — translating their mindset into a strong, recognisable visual identity.

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HOW I ADDED VALUE /

/ A DISTINCTIVE ILLUSTRATION STYLE BUILT ENTIRELY ON STRAIGHT LINES AND SHARP ANGLES — NO CURVES, NO SOFTNESS, JUST PURE EDGE.