Role/
Graphic Designer
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​​CONTEXT /
Corona has always been a brand about more than just beer — it’s about moments of connection, carefree enjoyment, and that unmistakable sense of freedom. For this special live event, the goal was to bring those values to life visually, creating an environment where attendees could fully immerse themselves in the brand’s spirit, enjoying time with friends and experiencing the vibrant energy of the celebration.
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OPPORTUNITY /
The event opened the door to do something truly creative and collaborative. By developing a unique visual universe for the live experience, we could merge Corona’s personality with the work of some of the UK’s most exciting musical artists, turning design, music, and atmosphere into a single, unforgettable celebration of the brand’s values.
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HOW I ADDED VALUE /
/ TURNING CORONA’S SPIRIT INTO A BOLD, IMMERSIVE VISUAL EXPERIENCE THAT CONNECTS STRATEGY, DESIGN, AND LIVE ENERGY SEAMLESSLY.
The event was a huge success, driven by bold, confident communication and an incredible lineup of artists. With performances from Easy Life, Mahalia, Joe Goddard, Jaguar and many more, the energy was electric, perfectly reflecting Corona’s spirit of freedom, connection and carefree enjoyment. It wasn’t just a concert or a party — it was a fully immersive brand experience that left a lasting impression on everyone who attended.
