CHALLENGE

The Mona Foundation works to recruit and protect primates that have suffered abuse. A strong visual campaign was sought to raise awareness about their work.

 

WORK

We play with the exchange of roles between primates-humans. Through both motion and emotion we focused on the pain and suffering they expressed explicitly and implicitly.  This triggered a strong reaction through a shocking and impactful depiction of pain, and helpedraise awareness of the amazing work performed by The Mona Foundation.

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CREATIVE DIRECTION / CONCEPT / ART DIRECTION / GRAPHIC DESIGN

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PRINT / INSTAGRAM