CHALLENGE

The Ajuntament de Barcelona (Town Hall) wanted to create a social media awareness campaign for motorcyclists and drivers in the city of Barcelona, to promote the need for more ‘speed awareness’ on public roads.

 

WORK

We approached the target through the sample of that broad spectrum that exists between life and death when talking about motorcycle accidents, showing shocking images and relevant testimonies.

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ART DIRECTION / CONCEPT / DIGITAL DESIGN

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