CHALLENGE

The Macallan is one of the most prestigious whiskey brands in the world, that wanted to launch an exclusive collection through its social media channels. This excusive range was inspired by the heritage of the brand and in particular, the line of owners that were at the helm of the company over the years. 

 

WORK

Based on the characteristics of each of its owners, the "Meet the Macallan Pioneers" campaign was born. A fictitious profile was created for each of them where they shared information on the products, as well as some  unique insight into the past, and the history of the brand. 

 

 

ART DIRECTION / DIGITAL DESIGN / GRAPHIC DESIGN

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PRINT / INSTAGRAM / WEBSITE