Role/
Design Director
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​​CONTEXT /
Froot Pops is entering a new phase, shifting the focus from what the product is to how it’s enjoyed. The rebrand embraces a fresher, more playful attitude, with a bold and relaxed personality that feels natural for both teenagers and families. It’s about creating a brand that feels fun, modern and full of energy in everyday moments.
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OPPORTUNITY /
This new positioning allows Froot Pops to connect through moments rather than features. By celebrating when and how it’s consumed — from after-school snacks to easy family mornings — the brand can build a warmer, more emotional bond. A lighter, more carefree Froot Pops can stand out by owning those simple, joyful moments we all recognise.
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HOW I ADDED VALUE /
/ STRATEGIC THINKING THAT SHAPES BOTH MESSAGE AND VISUAL LANGUAGE.
/ A CLEAR CREATIVE VISION GUIDING THE BRAND ACROSS EVERY TOUCHPOINT.
/ LEADERSHIP THAT DIRECTS IDEAS AND RESOURCES TO MAXIMISE CREATIVE IMPACT.
The typeface is bold, rounded and full of personality, bringing a friendly and playful tone to the brand. Its confident yet relaxed character makes it easy to recognise, while staying approachable. Designed to work seamlessly across packaging and digital spaces, it helps Froot Pops speak in a fresh, fun and consistent voice.
On social media, Froot Pops shows up with bold, playful posts that feel fun, quick and easy to engage with. Using strong visuals and a light, cheeky tone, the content taps into everyday moments and invites both teens and families to connect with the brand naturally.
Across London, OOH brings the new attitude to life at scale. Striking visuals and simple, witty messages cut through the city’s noise, turning everyday journeys into small, memorable brand moments.
