PROJECT/

For the launch of Dove’s new root care product, we created a campaign all about seeing things differently. It’s about noticing the little things beneath the surface – because true hair care starts at the roots. Every message encouraged people to shift their perspective, to appreciate that small changes at the beginning can make a big difference in the end. The campaign felt personal, uplifting, and visually fresh, capturing Dove’s belief that beauty grows from its very foundation.

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HOW I ADDED VALUE /

/ LEVERAGING AI TO CREATE HIGH-IMPACT VISUALS THAT DRIVE ENGAGEMENT AND STRENGTHEN BRAND VALUE.

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